Retail
Photographic Strategy, Art Direction
Look good for less... The brief was to take this well known iconic British brand and create a photographic strategy and direction that would work across all of their packaging for their new summer collection. Sourcing locations, and producing photographic shoots this allowed TDC to deliver icon imagery that sings summer.
It's all in the planning... The creation of iconic images for this iconic brand. With fashion shoots that took us all over the world. Producing, planning and shooting some of the most iconic images this leading e-retailer has produced.