Our Look Good For Less brief was to take this well-known British brand and create a photographic strategy that would work across all packaging for their summer collection. Sourcing locations and producing the shoots, we delivered images that absolutely sing summer every time you see them.

art direction |

Developing a seasonal campaign for Sainsbury's own-brand summer collection involved all aspects of the creative process. From our detailed photographic brief to art directing the shoots in each location meant we could focus every shot exactly where it needed to be. The resulting images created a perfect sunshiney vibe for the whole range of packaging designs.