Full brand redesign
Using strong iconic imagery, simple and modern type styles and embracing a more editorial look and feel, we took a catalogue company with a one size fits all approach, to a targeted responsive editorial strategy. Allowing the brand to finally become customer first.
Very has seen a transition from a catalogue business to a leading e-retailer. Moving fast and adapting their marketing strategy to stay prominent on the marketplace. Large catalogue's were transformed into more targeted brochures, emails and a fresh fashion forward website. Allowing them to trade in a more modern style. Using aspirational imagery, clean modern typeface, expressive and chatty tone of voice brought this mainstream brand to a new generation.