Fashion Brand
Brand Update
Hard work pays off... We reviewed the brand and started to update, visualize and create a style that is now fit for purpose and future proof. Using strong typography, iconic athletic imagery that both defines the product and creates a new excitement for the brand.
Using strong iconic imagery, simple and modern type styles and embracing a more editorial look and feel, we took a catalogue company with a one size fits all approach, to a targeted responsive editorial strategy. Allowing the brand to finally become customer first.