Hotter Art Direction

Full brand redesign

Visualizing the road map to comfort, by working closely with the client we have started to take the brand forward and develop a new brand journey. Pushing boundaries and defying convention we have not only modernized the look and feel, but also defined a new market which the brand can now sit comfortably.

Spring Summer 21
Autumn Winter 20

Graphic and timesless gymwear that clients and staff can work out in. Using the Origin brand logo and colours to exicute a these bold and original designs.

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Brand Indentity, Digital Design