Fashion

Hotter

Brand Overview

Hotter Art Direction

Creating iconic imagery that not only has modernized the brief but has opened it up to a whole new generation of customers.

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Inspirational Women

Inspirational is not a given! By developing a brand and marketing campaign using real women who are inspirational in their own right allowed TDC to create a visually impactful campaign. Creating a strong typographical base, and clean simple imagery that hightlighted the women's personality and story.

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Online and offline design

Developing a strong typographical style, iconic imagery and forward thinking design we have moved the brand from the old to the new.. in style!

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Origin

Brand Identity