Full brand redesign

Art Direction

It's all in the planning... The creation of iconic images for this iconic brand. With fashion shoots that took us all over the world. Producing, planning and shooting some of the most iconic images this leading e-retailer has produced.

Using aspirational, fashionably styled, expressive, upbeat, bold/colourful, bright direct lighting, graphic/simple photography across all primary customer touch points, the brand imagery consistently communicates the brands personality.

Ladies Fashion
Men's Fashion
Childrenswear

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Brand Overview